Basics of Trademark Registration.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. Your mark needs to be unique to and not anything similar to what your competitors have their brand. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.
Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it. The advantage of registering your mark is to enable you to use the mark alone and avoid any conflict of interest from other firms that may use thee mark illegally as you can sue them since you have already registered the trademark.
When preparing to register your company’s trademark; it is a good idea for you to employ a trademark lawyer to help with the process. When you employ a trademark lawyer; you are assured of success in your application as they know what to do to make a trademark registration successful since they deal with such matters. You can search through the local directory for trademark attorneys to choose one to work with. If you feel like you can’t afford to pay for the lawyer charges, then you can look for lawyers who offer free services to small companies, or you have the option of using the available guides to make the right decisions.
You should brainstorm through the marks that you would love to encompass on your trademark before going to the department for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. The other thing is to search through the federal portal to see if the trademark has been used already by another business or not. When you go to do the search, you might find that the mark has been used by another firm and to avoid cases of having to start the process of drafting a new one, you should initially draft several designs so that if one doesn’t go through, you will have other options to try.
The mark you choose must be registrable and legally protectable, and you can find out if your trademark passes the test through the guide or your attorney. Choose a strong mark that is lawfully protectable, and it should not be conflicting with existing marks but something unique and something that is easy to remember.
You can choose to submit your application online or through hard copy documents once you feel ready. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. The registration money can’t be returned to you even if your application fails.